One of the easiest ways for an estate agent to save costs is to reduce the number of internet portals they advertise on. At Paton & Co, we have decided to go the other way.
At Paton & Co we have made a conscious decision not to have a high street shop with the overheads this brings. Your buyer isn’t looking on the high street: your buyer is searching for a property online, so we are spending more money than most on advertising portals. At Paton & Co, we will list your property on all four leading property portals: Rightmove, PrimeLocation, Zoopla and OnTheMarket, as well as several others including S1Homes, Residential People, Boomin, CastleList and The London Broker. While other agents believe being on one or other is enough, we want to reach your buyer regardless of their browsing preference.
We also spent time designing how your listing appears on our website and invest heavily in its promotion, ensuring that the home of Paton & Co is also the perfect place for a purchaser to get to know your property, but we don’t stop there. We will also create a bespoke advert on social media that has been designed to attract buyers based on their location, interests, and behaviours. Once we know your property, we will be able to target our social advertising to the buyer profile we believe to be the most relevant. Yes, it’s clever, and this also means that we can attract buyers who didn’t even know they were looking.